Advertising is without a doubt the largest media industry of them all. The amount of money spent researching and producing adverts casts a long shadow over every other media industry. And of course, every other media industry also spends much on its own advertising, getting the word out and competing for our attention is more important than ever as advertising's increasing ubiquity takes over our personal and private spaces.

The set products covered by the exam board are a variety of the old and the new, the commercial and the alternative. As is so often the case, context is everything in reading and understanding the texts...