This is the front page of The Sun for March 16th 2023. A paper fueled by right-wing ideologies which they love to promote through their covers.
On The Sun's spring budget report, it says that "Jeremy Hunt thanked Sun Readers yesterday in his spring budget" From this we can highlight the demographic as being right wing/ conservative due to their choice of paper and the thanks from the chancellor. We can assume by looking into the newspapers statistics that the general reader of The Sun is your middle-class white man with a white collar job. We can assume that they come from a British decent and carry highly British values. The Sun claims most of its viewers have connections to the Christian belief and value their social status highly. In terms of physiographic, we can assume that out of the 4c's that your typical Sun reader could range from the aspirer or the succeeder. This assumption has been made on the basis that your typical Sun reader often works within a white collar industry and comes from a middle class background. Therefore, this paper cover interacts with them directly through the advertisement of the Cheltenham races. Historically, races are seen as a sign of wealth, so we can only assume that your typical Sun reader will be enticed in having this feeling whilst dressing in old fashioned, conservative style clothing and mingling with the "nobility" and royalty.
Overall, this front cover of The Sun, like many, give of a sense of upper-class and establishment. Like previously mentioned, The Sun's report on the spring 2023 budget is nothing less than a nod to all of its tory-swinging viewers. We know from the demographic that Sun readers are typically right wing leaning, therefore, it could be read as The Sun are using the image of Tory party chancellor Jeremy Hunt as a way to appeal to their audience, like a use of star power, if you would call him that. Based of the demographic we can assume that Sun readers want to be informed on politics, therefore, the Sun is fulfilling these needs to be educated/ informed by addressing the budget, although not a very good address considering its bias.
All of this is the preferred reading of course, if you were to hand this to a lefty, socialist, you would get a very different view to what The Sun is expecting. Personally, I would react this as a load of nonsense, Its hard to believe that The Suns readers single handedly helped the government freeze fuel duties.
As for the advertisement of the Cheltenham races, to someone who is not of a sustained class to enjoy the races, it seems like a pile of upper-class tradition, full of upper-class people and royalty dancing around in out-of-date clothing.
Or perhaps, you could dislike The Sun and completely disregard it by all measures, like we tend to in Liverpool, which is probably for the better.
To conclude, depending on your upbringing, whether you are a child of a member of the House of Lords or you are a lad from Bootle, will always depend on how you choose to read the media, especially The Sun.
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