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The Big Issue - Article - 'No Soggy Bottoms Here!'

Updated: Feb 5, 2019


The article is featured across one page on page 41 and looks at a cooking and baking course that some of the Big Issue vendors have went under alongside other homeless people, and how it is gives them a chance to engage with something positive, learn new skills and work towards employability.


The layout of the article is typical and conforms with what you would expect, with a main image to go along with the story featured at the top, alongside a header underneath and then the actual article below that. The image used features two Big issue vendors with a cake in there hand and a smile on there face. This is to show the impact that this course has had on them and the happiness that it brings them. Furthermore, the fact that they are wearing Big Issue vests helps with the magazines 'brand image' and to show the good that The Big Issue can do to help improve peoples lives. The fact that it is Big Issue vendors and not just a random person may be to show the pride that they have in there vendors and how hard they work.


The colours used other the picture are simply black and white as everything you need to know is in the image and the article itself and nothing in particular needs to be emphasized or need any semantic codes as it is all explained for the reader. Also, the fact that is just about everyday life which could be considered black and white and simple when compared to some of the other articles that may feature in the Big Issue such as stories from celebrities.


The actual language used itself is very relaxed and conversational in tone but doesn't go as far to be informal with it using playful language especially in the headline with 'No soggy bottoms here!' The uses of adjectives such as 'brilliantly' and 'delicious' help to set the tone of the article and make it come across as playful. Even things like the crumbs in the corner of the page are a nice added touch to engage the reader with the article and make it as though you are also sharing this experience with them.

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