Distribution: A Contracorrientefilms (Spain), Music Box Films (United States), Film Factory Entertainment (International)
Genre: Drama
Director: Jon Garaño, José María Goenaga
Synopsis: Ane (Nagore Aranburu), a woman in her early forties does not feel fulfilment nor satisfaction with her life, however this changed when she begins to anonymously recieve a bouquet of flowers, delivered once a week to her home is a woman in her early forties who does not feel fulfilled. The lives of Lourdes (Itziar Ituño) and Tere (Itziar Aizpuru) are also altered by some mysterious flowers. A stranger leaves flowers every week in memory of someone who was important for them.
Website: http://www.loreakfilm.com/en/
The site is easily accessible, the with navigation widgets being clear and in a typical format; separate sections of the website at the top to present information (synopsis, download, info, trailer, contact), the typical needs of a website regarding movies. It is in fairly small, readable text, with impertive marketing and social media links below it with a single scroll down. This appeals to Social Interaction of Uses and Gratifications as you can join in on the discussion about those who have seen the movie.
The background changes frequently, a play on the posters for the movie as the colour and type of the flowers alternate every few seconds; this is very entertaining, simplistic and it rewards some audience members if they have already watched the movie as they will know why the flowers change. As you scroll down, there is some information about where the movie is showing, and there is some critic quotes that also change; this perhaps reflects the transiece of human life and flowers, propping the Binary Opposition of man and nature, life and death. The lack of regulation as to who can access these sites is very loose, and whilst this content isn't inappropriate, if it were, this may lend itself well to Bandura's theory.
The drop-back behind the images is a grey translucent, the poster still seen underneath. This repeticious imagery is a factor of the Cultivation Theory; the common sense to see the movie is repeated so much that people will eventually see it.
There is segmens on cast and crew, allowing the theme of unity and teamwork to become prevelant, the Cultivation also reinforcing positive ideologies such as friendship and love. The prioritisation of this over simple impertive 'Buy now' and aggressive, sensationalist fonts demonstrates the importance of an audience's calm and cool connection with the text as the purchase of the product shortly follows. The subtle (though chaotic with flowersm just like life)design focalises the plot and it's themes (love and life) of the movie over actually buying, perhaps to shift the market towards an interest in the movie rather than forcing people to buy it, though they probably will if this interests them enough. The audience's intelligence is not undermined by not telling them what to do, therefore I feel as though this audience may be C2 upwards as the higher class they go, the more interesting the movie comes as a social-realistic art piece.
The beautiful setting behind the moving images or (the audio content is not shown until the very bottom of the page, perhaps an exclusive featurette reward for being a Prosumer) has a certain feel of the movie, appealing to the target audience of 30ish as they may find a certain layout and design appealing, such as the low-matinence website design and minimal interactivity, though some is still included to make them feel a connection with the text, effectively fulfilling the need for autonomy.
Interview:
This excerpt is from a German talk show, investigating new culturual and often indie ffilms, and it features some cast and crew from the movie Loreak. At times the subtitles are a little off, but the general gist is they discuss, quite informally and yet often humorlessly the dynamics of the movie and the prevelant messages and ideologies. They can get quite thorough yet it is not overwhelmingly serious. They, much like many other talk shows, go off on some social and political tangents, but always manage to tie it back to the movie by plugging it and promoting it.
This is conventional to it's highest level; there is an erray of people discussing the movie and the hosts are reading or introducing the stories and questions, and the set has a table and seats, making the interviewees feel at ease, aswell as those watching. It is informal and relaxing, yet has a hint of professionalism about it due images or graphics that occasionally prop up, connected to the point of discussion. These are pre-recorded and edited together beforehand, promoting a sense of control. These ideologies are also prominent from the dress code as though they wear suits that are inherently professional, respectable and smart, their body language (over the table, leaning in, etc) makes it seem less coservative and more attractive looking, rather than what it actually is. The shota cuut imperfectly between those giving and recieveing questions, this loose format adding to the informal, almost lazy style that talk shows have. There is no sense of urgency otherwise this makes everybody tense, which doesn't translate to the camera well.
Comments