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Ryan Middlehurst
- Mar 21
- 1 min
Zoella: Representations - Stuart Hall
Stuart Hall (The GOAT) is a representations theorist who brings about the idea that representation is the production of meaning through...
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17thomas.braithwaite
- Nov 6, 2018
- 3 min
Zoella - Audience - Stuart Hall Reception Theory
Stuart Hall's reception theory is the idea that communication is a process involving encoding by producers and decoding by audiences....
108 views0 comments
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- Nov 5, 2018
- 2 min
participatory culture- Zoella
Participatory culture suggests that audience members don't act as consumers, but rather prosumers, whereby the audience are contributors...
34 views0 comments
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- Nov 5, 2018
- 2 min
Applying Audience Theory to Zoella: Clay Shirky
One of the key ideas Shirky presents is that audiences have become more than just consumers in the internet age, as increasing levels of...
233 views0 comments
17amymay.kelley
- Nov 5, 2018
- 4 min
Zoella Audiences
Establishing who Zoella's audience is aids in investigating how they use her content and products to fulfil the remit of a Prosumer. From...
38 views0 comments