Stuart Hall (The GOAT) is a representations theorist who brings about the idea that representation is the production of meaning through...

Stuart Hall's reception theory is the idea that communication is a process involving encoding by producers and decoding by audiences....

Participatory culture suggests that audience members don't act as consumers, but rather prosumers, whereby the audience are contributors...

One of the key ideas Shirky presents is that audiences have become more than just consumers in the internet age, as increasing levels of...

Establishing who Zoella's audience is aids in investigating how they use her content and products to fulfil the remit of a Prosumer. From...