Zoella Audience

Mar 211 min read

Zoella: Representations - Stuart Hall

Stuart Hall (The GOAT) is a representations theorist who brings about the idea that representation is the production of meaning through...

Nov 6, 20183 min read

Zoella - Audience - Stuart Hall Reception Theory

Stuart Hall's reception theory is the idea that communication is a process involving encoding by producers and decoding by audiences....

Nov 5, 20182 min read

participatory culture- Zoella

Participatory culture suggests that audience members don't act as consumers, but rather prosumers, whereby the audience are contributors...

Nov 5, 20182 min read

Applying Audience Theory to Zoella: Clay Shirky

One of the key ideas Shirky presents is that audiences have become more than just consumers in the internet age, as increasing levels of...

Nov 5, 20184 min read

Zoella Audiences

Establishing who Zoella's audience is aids in investigating how they use her content and products to fulfil the remit of a Prosumer. From...