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Nick Saward
Mar 211 min read
Zoella: Representations - Stuart Hall
Stuart Hall (The GOAT) is a representations theorist who brings about the idea that representation is the production of meaning through...
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Nick Saward
Nov 6, 20183 min read
Zoella - Audience - Stuart Hall Reception Theory
Stuart Hall's reception theory is the idea that communication is a process involving encoding by producers and decoding by audiences....
132 views0 comments
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Nov 5, 20182 min read
participatory culture- Zoella
Participatory culture suggests that audience members don't act as consumers, but rather prosumers, whereby the audience are contributors...
37 views0 comments
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Nov 5, 20182 min read
Applying Audience Theory to Zoella: Clay Shirky
One of the key ideas Shirky presents is that audiences have become more than just consumers in the internet age, as increasing levels of...
279 views0 comments
17amymay.kelley
Nov 5, 20184 min read
Zoella Audiences
Establishing who Zoella's audience is aids in investigating how they use her content and products to fulfil the remit of a Prosumer. From...
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