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Nick Saward
May 7, 20211 min read
Daily Express: front page analysis.
The express is a middle-market tabloid newspaper, on the front page we do see a dominance of women with a ratio of 2 to 1 man, and one of...
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Nov 10, 20203 min read
Liesbet Van Zoonen- Deconstructing The Big Issue
Liesbet Van Zoonen hypothesizes that gender is constructed through discourse and that its meaning varies according to cultural and...
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Feb 13, 20201 min read
reprecentations of women in music video
in the music industry women are sexualised both through there own accord (cardi b money) and through others () in cardi bs money music...
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Feb 13, 20201 min read
The blurred line between silly fun and sexism.
Nearly 7 years ago, the video for Robin Thickes Blurred Lines was released, the video featured women fully clothed, just kidding no it...
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Feb 13, 20201 min read
Advertising - Jean Paul Gaultier
Despite the fact that this is an advertisement for a perfume, the representations of both the female and male are completely different...
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Feb 13, 20201 min read
Advertising - Dolce & Gabbana
In this advert, despite them both being famous, Scarlett Johansson is playing a passive role while Matthew McConaughey is more active....
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Feb 13, 20201 min read
Van Zoonens Theory In Advertising
An example of when men act and women appear is this cologne advert this is shown in the end of the advert where we see a female model...
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Feb 13, 20201 min read
Van Zoonen's Theory in Newspapers
An example of women objectification and sexualisation in newspapers in in page 3 of the sun which showed naked pictures of women in their...
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Feb 13, 20201 min read
Representations of women in music video
The hyper sexuality of women within media is extremely prominent in music videos as a way to reinforce patriarchal power.A good example...
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Feb 13, 20201 min read
Women in Advertising
The use of sexualisation and eye catching pictures in ads is frequent and women are portrayed as sexual objects to catch the attention of...
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Feb 13, 20201 min read
Music Video- Van Zoonen
MoStack, Stormzy- Shine Girl... This music video confirms the notion that men act and women appear. In this music video it shows the two...
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Feb 13, 20201 min read
Van Zoonen- film Marketing
For the poster for the fifty shades of Grey movie, there is a clear power imbalance shown in the poster, with the man clearly being more...
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Feb 13, 20201 min read
Music Video and Women's passive role
the use of a naked woman with only her private areas barely covered suggests that women are supposed to be viewed as objects to be...
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Feb 13, 20201 min read
Van Zoonen - Women's representations in film products
An example of a passive female character in the past decade is Lily James's character Deborah in the film baby driver. Deborah is a...
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Feb 13, 20202 min read
Van Zoonan film marketing
The film marketing industry often uses sexualisation in marketing to tittilate the male audiance and propagate the male gaze. a common...
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