Van Zoonen

May 7, 20211 min read

Daily Express: front page analysis.

The express is a middle-market tabloid newspaper, on the front page we do see a dominance of women with a ratio of 2 to 1 man, and one of...

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Nov 10, 20203 min read

Liesbet Van Zoonen- Deconstructing The Big Issue

Liesbet Van Zoonen hypothesizes that gender is constructed through discourse and that its meaning varies according to cultural and...

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Feb 13, 20201 min read

reprecentations of women in music video

in the music industry women are sexualised both through there own accord (cardi b money) and through others () in cardi bs money music...

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Feb 13, 20201 min read

The blurred line between silly fun and sexism.

Nearly 7 years ago, the video for Robin Thickes Blurred Lines was released, the video featured women fully clothed, just kidding no it...

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Feb 13, 20201 min read

Advertising - Jean Paul Gaultier

Despite the fact that this is an advertisement for a perfume, the representations of both the female and male are completely different...

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Feb 13, 20201 min read

Advertising - Dolce & Gabbana

In this advert, despite them both being famous, Scarlett Johansson is playing a passive role while Matthew McConaughey is more active....

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Feb 13, 20201 min read

Van Zoonens Theory In Advertising

An example of when men act and women appear is this cologne advert this is shown in the end of the advert where we see a female model...

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Feb 13, 20201 min read

Van Zoonen's Theory in Newspapers

An example of women objectification and sexualisation in newspapers in in page 3 of the sun which showed naked pictures of women in their...

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Feb 13, 20201 min read

Representations of women in music video

The hyper sexuality of women within media is extremely prominent in music videos as a way to reinforce patriarchal power.A good example...

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Feb 13, 20201 min read

Women in Advertising

The use of sexualisation and eye catching pictures in ads is frequent and women are portrayed as sexual objects to catch the attention of...

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Feb 13, 20201 min read

Music Video- Van Zoonen

MoStack, Stormzy- Shine Girl... This music video confirms the notion that men act and women appear. In this music video it shows the two...

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Feb 13, 20201 min read

Van Zoonen- film Marketing

For the poster for the fifty shades of Grey movie, there is a clear power imbalance shown in the poster, with the man clearly being more...

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Feb 13, 20201 min read

Music Video and Women's passive role

the use of a naked woman with only her private areas barely covered suggests that women are supposed to be viewed as objects to be...

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Feb 13, 20201 min read

Van Zoonen - Women's representations in film products

An example of a passive female character in the past decade is Lily James's character Deborah in the film baby driver. Deborah is a...

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Feb 13, 20202 min read

Van Zoonan film marketing

The film marketing industry often uses sexualisation in marketing to tittilate the male audiance and propagate the male gaze. a common...

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