Analysis of Adele Adele Laurie Blue Atkins is a 31 year old English singer and songwriter who is currently signed with XL and Columbia. Her songs are mainly large, powerful ballads in the pop/soul genre and her career as a musician started in 2006 Analysis of Music Video- 'Hello'
Initially, the music video begins with a shot looking out of a window with a grainy filter that sets a nostalgic tone for the video. Then the camera readjusts its focus to show a car driving down a road outside, which moves the narrative forward. Then the next shot cuts to Adele herself, talking on the phone. Despite the fact that the video was released on October 23rd, 2015, there is a use of an older style phone to further create the feeling of nostalgia and also sets the video in an older time. This appeals to a target audience of 30-49 year olds because it will remind them of a time when they were younger, therefore can establish an emotional connection with the song and video. The selection and combination of these two shots put together creates the impression that she was in the car. At this point in the video, the song itself still has not started. The music begins after Adele is shown walking into the house- from multiple angles- first from near the door and then from a corridor as she enters the house. This is done to set the scene for the video before the song has even begun.
When the song begins, the shots cut between Adele and another man- giving the audience an impression of two different points of view. These shots use techniques like slow motion, grainy filter and rain to create a moody atmosphere in the video.
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