Allure is an American women's magazine focused on beauty, published monthly by Condé Nast in New York City. On the Conde Nast website it states that ''Allure is the beauty expert, an insiders' guide to a woman's total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context''. Looking at this, I would say that from Young and Rubicam's 4C's model, the audience would mainly be Aspirers as following trends and keeping up to date is quite a big part of the Allure magazine.
TEXT 1 - MAGAZINE COVER
Analysis of magazine cover
The font used on the masthead for 'Allure' is more casual and relaxed than some of the other beauty and fashion magazines, possibly making the magazine appear more welcoming and inviting instead of overly sophisticated. It is also very recognisable to a reader who is familiar with the brand. Furthermore, inside the masthead it states 'The beauty expert'. This is presented as a fact to the audience and so it adds a sense of reliability as the reader believes they are receiving the best and most useful information regarding self care and beauty from Allure. The model taking up most of the front cover is Angelina Jolie, a very famous actress, she is looking directly at the camera and the shot focuses mainly on her face, highlighting that this is more a beauty magazine than fashion. Her gaze looking directly at the camera gives a direct mode of address to the audience and makes it appear as though Angelina is sharing her beauty 'secrets' to the reader personally.
The coverlines on this magazine tend to flow, for example ''Bold Lips, Bright Eyes, Brand-New Colours''. The use of this alliteration keeps it engaging to read and another example of this is including rhyme such as ''Line & Define - in No Time''. Additionally, there is a pattern of 'inside information' created that makes the magazine appear intriguing. It states ''88 tips from the beauty insiders'', the word 'insiders' suggests secrecy and exclusivity and this is further supported by phrases such as 'sneak peak' being used. This creates excitement and interest regarding what is inside the Allure magazine. Finally, the colour coordination on this front cover is appealing to the eye and highlights the feminine nature of this brand.
TEXT 2 - ALLURE DOUBLE PAGE SPREAD EXAMPLE
Analysis of double page spread
This double page spread is taken from an Allure magazine and straight away its clear that it is very simplistic and limited. The beauty aspect of the magazine is the dominant part of this double page spread as the headlines are all about the best makeup products on the market such as 'best blush', 'best powders', 'best eye-makeup remover' etc. The model takes up nearly all of the second half of the page and this is also a woman of colour, suggesting diversity and representation for ethnic women in the beauty industry. Furthermore, a key aspect of this is the fact that Allure have included a 'Reader's Choice' section which allows the audience to get involved and offer their own opinion on something their interested in, and in this case, their favourite beauty items, overall, this makes Allure more interactive and engaging.
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