Audience Appeals

Nestle Advert:

This Nestle chocolate advertising poster was released in the 1940s during World War Two propaganda promoting their chocolate as a “Fighting Food”. This advert depicts an American soldier during the war as he reaps the benefits of the nestle bar. Chocolate was first rationed in 1942 during World War Two for the soldiers, so nestle cleverly took advantage of this by not only doing a good deed by supplying a “sweet treat” for the soldiers in the front of the war but also giving them a huge opportunity for nestle to use this advertising technique and connect with their audience in much closer contact.

The model in the poster of the Nestle advert is a male soldier staring into the abyss. This connects with the audience as I believe that Nestle’s target audience would have been women at the time. During World War Two women played an integral part in the war as when the men were on the frontlines, they would’ve had to take up all the jobs. The audience directs this advert to the women as it makes them reminisce about their husbands who were most likely at war at the time almost as if they are being reconnected again by this bar of chocolate due to this, I would guess they are attempting to target an audience who are in their late 20s. This links to the idea of a need for affiliation which is a commonly used tactic in many media texts that make the audience feel like they are missing out. I would assume that this advert is targeted to mainstream viewers, mainstream viewers were a part of Rubicam’s 4C’s. Rubicam’s 4cs divided everyone into seven groups depending on their motivations. The mainstreamers are believed to often respond to the big established brands and the “family” brands. I think the nestle advert shows both as it has connotations of family values as the husband is away at war fighting for their country. Nestle was and still is one of the biggest brands of chocolate and this s due to their involvement in the development and production of chocolate over the years as they often pioneered the industry due to their help in the development of milk chocolate in 1875.

Black Panther Wakanda Forever Poster:

Black Panther Wakanda Forever releasing on the 11th of November is one of if not the most anticipated MCU film releasing this year. One of the main reasons Black Panther Wakanda Forever is highly anticipated is it is a sequel to the original Black Panther (2017) which was very successful at the box office grossing $1.344 billion showing the sheer impact this film has on our generation.

Black Panther Wakanda Forever is bound to be successful due to the size of Marvel’s audience. However, Black Panther Wakanda Forever definitely targets people in a specific audience which not all marvel films do. Black Panther targets a specific audience that being the black audience. One reason why Black Panther was so successful was it branched out to this audience as it is the most successful film with a predominantly black cast, and heavily impacts the culture of our generation. Without a doubt, Black Panther Wakanda Forever will follow in the footsteps of its original in the way it targets a black audience as they should feel empowered after walking out of the cinema after watching this film. This film will target a mainstreamer as it provides what a typical marvel film would. However, it is arguable that it could be directed to an explorer. Explorers are another part of Rubicam’s 4C’s as they desire new sensations, I think Black Panther Wakanda Forever definitely does this even though I think it’s more feasible for the original.