Iceland Christmas Advert - 2019
The 2019 Iceland Christmas advert uses a very popular topic/ movie franchise (Frozen) to be able to target a more younger audience. For example, the use of it being an animation as well as consisting mainly of the Frozen characters helps the ad relate and grab the attention of a younger audience; which is unusual for this type of medium.
Furthermore, the medium is able to have a partnership with the movie franchise to appeal to both adults and children; making it more memorable for the viewer. For example, we are introduced to some of the main Frozen characters as they talk about the 'perfect Christmas dinner' - this appealing to the families watching who aspire to have that 'perfect' Christmas meal with their families.
The Iceland advert is able to use children as well as humour to help target an older audience, possibly one with a family, that will be able to relate having children who possibly enjoy the frozen film movie that was released years prior. Doing this they ate able to attach a sense of familiarity as well as meaning through the well loved characters, that ware well known with families
Furthermore, the advert is able to use the value message; that being that if you shop at Iceland for your Christmas dinner it will all be perfect.
Madagascar -
The animated film, Madagascar follows a group of animals who have lived their entire life within the confinements of a New York zoo.
The 2008 medium is clearly targeting to a child audience with the use of animations and continuous humour throughout the movies. The underlying plot of a zebra not wanting to continue his life within a confined zoo is able to possibly link to the Maslow's hierarchy of needs; linking to the idea of self-actualisation as the animals realise they no longer want to stay in a zoo, but instead live within the wild.
Furthermore, the movie itself is able to use something that most children will be able to remember , that being visiting the zoo to help attach significance to the movie as well as the entire cast being lovable animals.
Moreover, the movie is able to further target its child audience through the bright colours and choice to have a lack of seriousness and formality throughout the movie; the playfulness being something that the viewer is shown not only through the movie, but also the poster as well as the trailer.
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