This advertisement for Aptamil follow on milk used a variety of techniques in order to appeal to their target audience - which consists of new parents. it appeals to their need to nurture by showing that their children will have a much brighter future should they choose to give them their product. Considering parents want what’s best for their child’s future development, this advert plays on this by using the slogan ‘their future starts today’ making the decision on which milk they give their babies seem incredibly important and puts the pressure on them to ensure that they make the right decision.
This magazine cover could be aimed at younger women and business owners as they could use it as inspiration considering not only is she is able to achieve such a big thing at a young age but she also achieved it all by herself. Young and Rubicam would argue that people who enjoy this magazine cover would fit into the aspirer catagory considering they tend to reach for media products which help them fit in with others and feel good about themselves, meaning they will most likely enjoy popular reality programmes such as Keeping up with the Kardashians and will most likely be fans of Kylie. Succeeders would also enjoy this cover considering they look for products which help maintain their prominence and reflect their own success so they may enjoy this as it could make them feel good about themselves.
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