L'oreal is a well known brand for their beauty products. In the advertisement shown below
it is apparent that the target audience is of the female sex as it is in line with both Abram Maslow's hierarchy of needs and Gillian Dyer's appeals. Maslow's hierarchy of needs includes needs such as esteem needs and self actualisation needs, both are very clear in this ad as the women seeing this will feel validated and beautiful if they choose to apply the product making them enticed immediately. Maslow's hierarchy became increasingly interesting to advertisers as they were curious on what motivated people to purchase the marketed product. However, this advert aligns with Dyer's 1988 appeals theory as the branding of L'oreal has always been that of a luxurious lifestyle with beautiful women, women like looking at beautiful women so the thinking goes: men admire them, women admire what makes the men admire them.
However, the complete opposite to this luxurious advert with light tones and calming, rich colour scheme, is the advert produced by the chocolate company snickers featuring famous television character Mr. Bean.
As shown purely by this comical thumbnail this advert uses Maslow's needs as it is an advertisement promoting a snack so it falls in line with the physiological need of food. However, this ad may be seen as the audience as humorous but also Mr. Bean's inclusion is an obvious enigma code as the audience is left wondering why he is there in that setting. But then at the very end it is apparent that it to show the slogan "your not you when you're hungry" to give people the esteem need of feeling confident in themselves.
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