Just Eat & Katy Perry - Did Somebody Say
Just Eat is an online food order and delivery service in the UK. For their 2022 advertisement, they changed the face of their adverts from Snoop Dog to the famous American singer songwriter Katy Perry. The advert fuses music, fashion and of course food and follows Katy Perry around ‘her doll-house-inspired home’ while she sings a pop song about various foods for the promotion of Just Eat. She also makes references to several of her hits like California Girls and Bon Appétit. The advert has become a huge hit as it gains popularity on social media platforms like TikTok where its users are using Katy Perry’s song in the advert.
Just Eat's advert with Katy Perry would have the target audience of a younger generation, specifically teenagers and young adults because these type of people are more familiar with online delivery services and are more likely to use them. Additionally, the advert uses the audience appeal of elite persons, who is Katy Perry, which provides a familiar face to the target audience of a younger generation because Katy Perry as an artist typically makes music for a younger generation. The advert also uses music as a big appeal for the audience as the song "Did Somebody Say" runs throughout the whole advert, which provides the target audience a catchy song that will stick in their heads for a while, which is shown by the fact that the song is trending over TikTok. The advert's overall target audience would be mainstreamers because they are the mainstream of society that respond to big brands and to offers of value for money and their core need in life is security. This advert would appeal to mainstreamers because of the use of a familiar celebrity, Katy Perry, so they would automatically believe that Just Eat would be a trustworthy brand.
British Vogue - Zendaya
Vogue is a monthly American fashion and lifestyle magazine that includes topics on fashion, beauty, culture and living. Since it was founded, Vogue has featured lots of famous celebrities ranging from many actors, musicians, athletes, models and other prominent celebrities. The British Vogue, which was launched in 1916, was the first international edition of the American Vogue and focuses on British fashion. Over the 106 years it's been publishing, British Vogue has become the most profitable British magazine.
In October of 2021, British Vogue featured the well-known actress Zendaya on their front cover, who has played in hugely successful movies and TV shows like Euphoria and Spider-Man: No Way Home etc. It is clear that British Vogue have a specific target audience they try to advertise their products to, especially when using highly successful actors/celebrities like Zendaya. Stereotypically, Vogue's audience would mainly be of a female audience because the magazine focuses on everything fashion and beauty as their main topics, however, Vogue's target audience would be widespread.
One of the main audience appeals contained in this magazine would be the use of elite persons, where in this case is Zendaya, who is a very well-known and successful. This would bring an audience who are fans of Zendaya as they look up to her and will support her. Using Young and Rubicams 4C's, this magazine shows the instant target audience of aspires. These are materialistic people who are driven by how other people perceive them and tend to be drawn to anything involving image, appearance, persona, charisma and fashion. Their core need in life is status. Zendaya's cover for British Vogue would immediately appeal to this target audience because it uses a conventionally attractive woman who its well-known on its front cover so many women who see this magazine are instantly drawn to it because they aspire to be the way Zendaya is because of how she looks and her status. On the other hand, it could be argued that a part of the target audience could be mainstreamers because their core need in life is security and Vogue is a well-known and trusted brand, so many mainstreamers will be drawn to the name of the magazine and the celebrity on the cover.
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