The Smart meter advert appeals to a parental target group that have a need to nurture as it only contains children and shows that it will effect them if they don't get a smart meter, The children use first person "I want..." to appeal to this and suggest them directly addressing the parents watching. These children talk about wanting to save animals and the world which has became an increasingly more talked about problem and also appeals for peoples need for security. The background music is also sung by children and suggests their dreams as well as being uplifting giving adults hope that they can make a difference. This could also appeal to an adult who is actively environmentally friendly or who likes to keep track of money. The target audience doesn't necessarily need to have a disposable income; could be suggested otherwise because they want to reduce wasted money using a smart meter. The advert also has a narrator who says "they cant solve climate change on their own […] its a start" which appeals to the audience because it doesn't lie and suggest that it does stop it and it suggests that together we can stop it; appeals to the need for affiliation. It is also suggested for a more middle aged audience because they would have children similar ages to in the advert and they are more tech knowledgeable which is targeted at the end when it says to call or search to have one. The Succeeder and the mainstream audiences in Young and Rubicam`s 4C`s are the audience types that are most likely to follow this especially since the succeeder has a need for control which can be fulfilled by a smart meter.
A different type of appealing to audiences is through game shows like The Cube as it appeals to a range of people mainly between 25 and 45 that would be more of Young and Rubicam`s Explorer type audiences as they try to complete difficult challenges in order to win cash prizes, for a lot of people watching they can fulfil their explorer needs by watching other people take risks and joining in at home as well as using it as a form of entertainment, it also provides excitement in the form of suspense. The audience would most likely be either working class people after work or people who do not have a job, it is not specifically targeted at younger audiences or audiences with a high pay. It also encourages people to get involved and try to take on the challenge. The music in this is suspenseful and can engage the audience to feel the emotions of the game as well as the lights and dark colours which make it seem more intense. The mainstream would also engage with this due to it being tea time entertainment.
The cube is a tea time tv show whereas the advert is more widespread throughout the day on a variety of channels; this is done purposefully for each one to get mainly their target audience and get the most from where they can be seen. Both of these media products target different types of audiences for the type of message and feedback they are trying to create and both try to cater for a wider target audience.
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