BEABADOOBEE - Music Marketing

Beabadoobee is signed to Dirty Hit. Her music blends indie rock, grunge, and bedroom pop. She started out posting songs online and grew a fanbase through platforms like TikTok and YouTube.

For this blog, I’m looking at her music video for “Take a Bite” and her website

website: https://www.beabadoobee.com

In the video, Beabadoobee walks through dimly lit spaces, often alone, with slow camera movements and soft lighting. The visuals match the lyrics, which talk about self-sabotage and finding comfort in chaos. There’s a scene where she sings in front of a mirror, which adds to the feeling of self discovery. The editing is slow and dreamy, with muted colours and vintage filters.

Her website and merch store use pastel colours, handwritten fonts, and collage-style graphics. It feels like a scrapbook, which fits her vintage aesthetic. The branding is consistent with her music (personal, nostalgic, and slightly messy in a way that feels intentional). It doesn’t look like a commercial pop site, it feels like a reflection of her personality.

Beabadoobee is shown as someone who’s vulnerable but strong. Her lyrics talk about mental health and relationships. She’s open about her Filipino heritage and the pressure of social media. Gen Z connects with her because she’s honest and doesn’t try to be perfect.

Her marketing is subtle but effective. For Beatopia, she did selective interviews with magazines like The Face, GQ, and Rolling Stone UK, which helped her reach wider audiences without losing her indie image. She also collaborated with artists like PinkPantheress and toured with Halsey, which helped her grow her fanbase.

Her videos use soft lighting, slow pacing, and vintage filters. The camera often lingers on her face or hands, making it feel personal. Her fashion choices such as baggy jeans, layered tops, and retro accessories are part of her brand.

One thing I could borrow from Beabadoobee is her relatable style through her vintage camera shots and editing.