BILLIE EILISH - Music Marketing

Billie is signed to Interscope Records and Darkroom. She’s known for alternative pop, whispery vocals, and bold visuals.

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when the party’s over

Genre + Conventions

This is an example of dark pop. It includes slow paced editing, a minimalist set, and emotional performance which correlate to the song’s lyrics.

Narrative

There’s no typical story, she’s by herself, drinks a black liquid, and starts crying dark tears. It represents her inner pain and emotional breakdown. This is very symbolic and metaphorical, connecting to deeper emotional themes.

Representation

She doesn’t “glam” herself up, she wears baggy clothes and doesn’t hide how she feels. She challenges gender norms and beauty standards, giving fans a more real and relatable image. Stuart Hall would say this is a preferred reading for Gen Z — they see her as authentic and brave.

Media Language

The video uses a static camera, a blank white set, and strong contrast with the black liquid. The editing is slow, which keeps the focus on her face and emotions.

Audience Appeal

This video appeals to teens who feel anxious, misunderstood, or just want something deeper than typical pop. It supports Uses & Gratifications theory: it gives emotional release and personal identity.

Things to Borrow

I could use symbolic visuals that have deeper meanings, such as using a warmer colour palette to symbolise happiness and friendship.

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Website : http://billieeilish.com

Layout & Design

Her website has a dark them; black backgrounds, glitchy effects, and bold fonts. It’s very modern and “edgy”, just like her music videos and public image.

Media Language

It includes video clips, high-contrast colours, and digital effects. There are also promo banners for her tours and merch. It’s interactive but still sticks to her moody, mysterious branding.

Audience Appeal

It’s designed for fans who love her aesthetic. The dark colours and strong design reflect her personal style. It’s also clear to see on a mobile, which suits a younger, online-based audience.