This advert was created by Boris Johnson's BREXIT campaign before the referendum. It's now seen as very controversial as there was a mistake made with the amount of money it stated we were sending to the EU. Later, the leave campaign addressed the situation and said that they had no intention of funding the NHS with this amount of money if we were to leave the European Union.
This advert was shown on a poster van at a Britain Stronger In Europe event which was hosted by Labour MP's Yvette Cooper and Tom Watson. The advert was created by Tim Vance and Paul Knott. It features Micheal Gove, Boris Johnson and Nigel Farage.
Britain's decision to vote to leave the European Union on the 23rd June 2016 is one that is still discussed to this day. Arguably, the media has had a huge influence over Britain's vote and is still continuing to influence our opinions about the decision that we made as a country over two years ago. The media coverage on the whole event was overwhelmingly negative, and still is.
The two examples above show how differently the campaign was portrayed. The first advert appears to exaggerate the harsh regulations of the EU and changed many people's opinions. It aims to show the European Union in a negative light, as if it's taking all of our money and that we have no control over it- shown in the copy at the bottom reading "let's take back control".
The second advert presents the European Union in a positive light and indicates that staying in the EU is a vital part of ensuring the safety of our future. It portrays the MP's that are campaigning to leave as seeing our future as something that isn't taken seriously and is depicted as a game. It inspires the audience to think about the negatives of the leave campaign.
Both of these adverts had a huge effect on the public's vote in the referendum, in particular the first one. Personally, I strongly supported the remain campaign and even this advert helped me see the referendum from another point of view. Only, to find out that the whole thing was an error and was shown on the side of a bus which was taken all around Britain.
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