Adele Laurie Blue Adkins MBE, professionally known by the mononym Adele, is an English singer and songwriter, she graduated in arts from the BRIT School in 2006.How did Adele get so famous? How did Adele get discovered as a singer? While at the BRIT school, Adele made a three-track demo for a class project and a friend of hers posted it on My Space. It was very popular on the platform, amassing over 10,000 plays and quickly caught the attention of executives at XL Recordings.
Who is Adele's target Audience due to how she represents herself through music?
The early Adele CD purchasers were more likely to be from high-income households, empty nesters and aged 55-64—a demographic not normally closely examined in the Millennial-fixated entertainment industry. However I'd disagree as now I feel her target audience is my mother (53). Of course I joke, but I feel she is very popular with women as they are usually the ones adoring her music and her voice due to her songs and music videos which is all her own representation.
How do news articles talk about her? The first 4 news articles I find just by typing her name into a search bar are all emotional and talking on her love life not her music. One of them goes as followed "Adele proclaims her love for Lionel Messi in Vegas concert" then the next goes "Adele gets real about her divorce 'Basically 5 therapy sessions a day'". These first two articles sound more interested in what she says and does if it relates to love, this happens because her songs are all melancholic and about her divorce. However, the first one sounds like a joke yet worded as though it was Romeo and Juliet, maybe this is how people think that Adele would be represented? Continuing on, the emotional ones go like this "Adele breaks down in tears as she urges fans to value friendship"
Adele has been recognised and represented by her weight loss journey she shared new details about her workout routine and explained how exercise has made her stronger, both physically and mentally. The singer-songwriter lost 100 pounds in two years by lifting weights and doing circuit training. However, this journey also changed the way the media saw her, they looked less at her as a songwriter and more for her beauty and physicality.
Evident by this picture, the media has dived deep into her beauty and appearance which does show her as another example of societies view of women as just a pretty thing to look at rather than her talent. However, was this all negative for Adele? No.
Due to her new found body type, Adele has changed her representation of just being a singer song writer to a beauty and fashion model and icon on the front cover of Vogue and Elle
Adele has commented on this as she was proud in her representation even saying "I love the one with my t**s out". I take this as her being proud and self righteous in her own representation but, feminist theorists such as bell hooks may disagree as she is 'objectifying herself.'
Adele during her workout 'era' posted pictures of the "reality" of how it feels to get progress making the media represent her as the "girl next door" realistic type character. Adele has taken this on board as she represents herself as see-through, not hiding anything to the public in her own music video for her song Oh My God.
In this music video Adele represents herself through hidden meanings within the video and of course, in the lyrics. Her fans where quick to show their representation of Adele on her relationship in the video. Giving their take on the meaning, a fan wrote on Twitter: 'A simple yet magnificent use of biblical allusion. The relationship (chair) is always tempting Adele to go back, just like how Satan tempted Eve in serpent form, but we also know snakes are toxic. So her staying in the relationship would only result in downfall'. However, people noticed that this music video was more sensual than others, showing her being open with her audience and the media. A fan commented: 'I noticed there were recurring themes of the apple, the chair, fire and people making weird positions. One thing for sure is that there were definitely more obvious sexual references than previous Adele music videos.
Adele has also had a song be largely represented in viral 'meme' videos and this was her song Hello. Many people ignored Adele's representation of character and instead turned the lyrics into something comical. As seen in this image
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