CHAPPELL ROAN - Music Marketing

Chappell Roan is signed to Amusement Records. Her music blends pop and theatrical visuals, often inspired by drag culture and her Midwest upbringing.

For this blog, I looked at her music video for “The Subway” and her official website : https://www.iamchappellroan.com

In the video, Chappell chases a mysterious girl with green hair through New York City. She wears a massive red wig that gets caught in subway doors and taxi cabs, symbolising how heartbreak and life can feel “tangled” and overwhelming. The video uses bright neon lighting, and dramatic editing to show how love can haunt everyday places. The final scene of Chappell Roan alone in the subway feels like a moment of emotional release and almost “letting go”.

Her website is bold and theatrical, with glittery visuals and drag-inspired fashion. It promotes her tour, merch, and latest singles like “Good Luck, Babe!” and “The Giver.” The branding is consistent with her music, which is camp and unapologetically queer. The fonts are playful and the colours are loud.

Chappell Roan presents herself as vulnerable, but also confident. Her lyrics talk about heartbreak,and longing, often from a queer perspective. Gen Z connects with her because she’s honest about feeling messy and she uses fashion and performance to express those feelings.

Her marketing is creative and fan-focused. She built her brand by performing in drag bars, and creating TikTok creates such as the “Hot To Go!” dance.

I could borrow Chappell’s use of visuals and authenticity in my music video to target a gen z audience.