Within the 1960s film poster ‘Don’t Make Waves’ the demonstrator of women being sexualised is highlighted throughout the poster, with four women being seen in a half-naked body wearing nothing but a two-piece bikini. The watchers of this movie within the 1960s would expect women being portrayed wearing swimsuits constantly during the movie, as there are three backgrounds where most of the time, women are usually showing off a lot of skin, by the side of the beach, the sea, and the gym. Unfortunately, within the 60s, movie posters would use women's body as a way of persuading viewers to watch certain movies with their boobs being nearly on show, wearing beige colours to appeal them to show nude, or even looking like they don’t have anything on at all. Not only in this poster women are being sexualised, but also the men in this poster are being used with their body. Just like the four women, there are also four men and they’re all wearing something that shows off their body. One man in particularly at the bottom of the poster, has just jeans and shoes on, showing off his muscles. He isn’t carrying a weight, or doing any sort of exercise, he is just posing with his muscles. But, right behind there is a woman, wearing a two-piece bikini and holding a weight over her head with one hand, bending her knees making the audience know that she is struggling to do this alone. It gives the idea of her being a ‘damsel in distress’ where she needs saving from the ‘big muscley man’ right in front of her, to take the weight off her arms and make sure she isn’t holding it anymore. However, as she’s holding it with one hand and over her head, it also can give the ideology that women can do anything a man can do and weigh the same things just like men. Some of the audience wouldn’t like this equality being shown though, and not use to women getting the credit for being strong, possibly making this movie seen as a ‘joke’ to some of the old-fashioned viewers. This idea of the film being seen as a ‘joke’ could convince some individuals to watch it, just to make a joke of it, laughing at the scenes where women are being portrayed stronger than men. This could contribute to Stuart Hall’s Theory of Representation; he believed that images in poster form the ‘shared conceptual road map’ that give meaning to the ‘world’ of the poster. The audience is actively encouraged to decode this familiar generic iconography, with the women and men being both sexualised with their body.
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