Elvis: Girls! Girls! Girls!

This film is a 1962 American musical comedy film starring Elvis Presley. On this movie poster, the representations of gender are not balanced. The two women are seen wearing typical 1960s revealing, sexualised swimming suits compared to the man, who is wearing a more full coverage outfit. These outfits convey the idea of the basic gender stereotype because they are being portrayed as something for men to look at. These gender stereotypes are more prominent for the women on the poster. This is shown where the two women are surrounding the man suggesting they are his 'property' and something for the men to just look at rather than breaking the typical stereotype. However, in the 1960s, cultural changes were altering the role of women in American society. More females than ever were entering the paid workforce, and this increased the dissatisfaction among women regarding huge gender difference in pay but at the beginning of the era women were still portrayed on television as happy homemakers, teachers, nurses and romantic interests for the men. The ideology of women being stereotyped as these roles is seen by the women's body language. The women in the pink is standing in a flirtatious, playful manor facing the man. Furthermore, The representations of the man and women's clothing reflect the musical comedy genre of this film. The bright coloured swim suits and the buttoned down shirts convey the upbeat, comedic feel a musical has. The poster uses the usual musical comedy characters with the dominant man all the women fall in love with and the innocent women who cant leave him alone. (Unfinished)