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Gender representations of James Bond

  • Writer: Nick Saward
    Nick Saward
  • Nov 4, 2021
  • 1 min read

From Russia with love was a James Bond film released in 1963. The representations in this poster are very conventional. This film poster is very stereotypical of the men and women through the man being presented as the main character as the image of him takes up most of the space on the poster. The only names on the film poster are also males representing the inequality and that males were seen to be more powerful and would be the ones to sell the film therefore only their names are on it. The names are in red as well drawing attention to them.

The male character is presented as the spy character and dressed in smart clothes with a gun showing his power and being in control which would be stereotypical in this era and of the action genre. The women are in quite revealing clothes such as low cut dresses and bras which sexualises them, this was a typical representation at this time at this time Betty Friedan said women in the media were wife, mother, dishwasher, cleaner and then love objects which could be represented here.

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