Hugo Boss

Chris Hemsworth has been used in a string of Hugo Boss Aftershave advertisements, starting in 2017. The Marvel star was a smart choice, what with his career being on a consistently rising pathway, from Australian soaps to being one of the highest paid actors in the world. An Icon of modern film, with the superhero genre now being one of the most popular film industries in the world, Hemsworth has broken into the modelling industry as a strong leading man, making him the perfect candidate to represent Hugo Boss's recent lines of aftershave. In this image, the actor represents typical masculinity, what with being dressed in a suit, making him much like tag line as a 'man of today.' The actor is also representative of someone who struggled to get their breakthrough in hollywood, with many people not taking him seriously, showing how he appeals to the masses of the audience.