LANA DEL REY - Music Marketing

Lana Del Rey is an American singer, signed to Interscope Records and Polydor Records.

Her music fits into indie pop, and dream pop. Lana’s style is very unique, she mixes modern themes with a vintage look and sound.

Music Video: “Born to Die”

• Website: https://www.lanadelrey.com

In “Born to Die”, we can see typical indie/dream pop features like slow music and poetic lyrics. The video uses soft lighting and dramatic scenes to match the emotional tone and lyrics of the song. Her website also uses vintage-style photos and muted colours, which match her overall aesthetic and the vibe of her new album.

The video tells a story about love and loss. Lana is shown in a palace with tigers, which makes her look powerful but is also juxtaposed with loneliness . Later, she’s with a boyfriend, and the video ends with a car crash, suggesting the relationship was doomed. It’s like a short film with a tragic ending.

The palace setting gives the video a royal and dramatic feel. The outdoor scenes with the car and forest add a sense of freedom and danger. These locations help create a mood that fits the song’s story.

Lana is shown as mysterious, and glamorous. But, she often looks sad or thoughtful, which matches her music style. Her makeup and clothing is very feminine, with flower crowns, dresses, and vintage makeup with matches her old fashioned vibe.

Her music speaks to young women, especially those dealing with heartbreak or mental health struggles. She also represents people who feel different or misunderstood. Her lyrics and visuals often show vulnerability, which makes her relatable to Gen Z audiences.

• Camera Work: Close-ups on Lana’s face show her emotions. Slow camera movements make the video feel dreamy.

• Lighting: Soft and warm lighting gives a vintage or dreamy look.

• Editing: Slow motion and smooth transitions match the calm, emotional pace of the song.

• Costume: Lana wears retro clothes like long dresses and flower crowns, which help build her unique image adding to her performance

Lana’s style and music appeal to Gen Z because she’s emotional, and sets herself apart from mainstream pop stars. Her website and videos all match her brand, as it’s not “trying too hard” to be something else - which makes her feel authentic.

Things I Could Borrow

I could use her dreamy/vintagey editing and visuals to create a “memory” like music video.