LORDE - Music Marketing Research

Lorde is a New Zealand artist signed to Universal Music Group. Her style is alternative pop with emotional and poetic lyrics.

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Solar Power

Genre + Conventions

“Solar Power” fits into alternative pop, it avoids mainstream pop clichés like big dance numbers or “flashy” editing. Instead, it uses natural lighting, beach settings, and relaxed camera work.

Narrative

There’s no clear storyline, but it feels like an emotional, personal journey, where Lorde appears like a kind of peaceful leader, with a group almost following her on her journey.

Representation

Lorde is shown as calm, confident, and in control of her own narrative. This challenges typical female pop star representations. Using Stuart Hall’s representation theory, she constructs an image of independence and something that Gen Z can relate to.

Media Language

Camera shots are mostly wide and slow, the colour palette is soft and warm, and the editing is minimal, which fits Lorde’s style. Also the lack of close-up shots shows she isn’t trying to fit into mainstream expectations.

Audience Appeal

This appeals to Generation Z, especially those who are into sustainability or self-expression, this is suggested by the video offering a sense of personal identity and escapism.

Things to Borrow

I could use natural settings, warm colour tones, and a relaxed pace to create a personal , dream-like atmosphere.

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Website : https://www.lorde.co.nz

Layout & Design

Her website is minimal with lots of white space, clean layout, and simple text. The visuals match the “Solar Power” aesthetic of minimalistic and “natural”. This shows consistency across her brand.

Media Language

There’s a soft colour palette, minimal fonts , and calm visuals, which reflects the vibe of her poetic and lyrical music.

Audience Appeal

The site is designed for fans who care about authenticity and aesthetic. It’s not cluttered with ads or tour spam , it’s slow, clean and thoughtful, like her music. This creates a strong connection with her Gen Z audience.

Isabella Bourne