Forbes is an American business magazine. Published eight times a year, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. It is owned by Integrated Whale Media Investments and the Forbes family. Arguably the most famous American business magazine, Forbes is read by all kinds of professionals for updated news, especially within business and finance. The motto of Forbes magazine is "Change the World". This would target the male and female aspirers who own or are looking at buying a business.
Text one: Front Cover
analysis of front cover-
On this front cover it features American billionaire businessman and philanthropist, Stephen Schwarzman. This is a good fit for this magazine as he is involved with high business deals and Wall Street. This front cover fits in with the convention of a business magazine with its sleek and minimalistic feel. The plain blue background and yellow writing gives it that boring business feel to it. This would attract aspirers because it the wording "Too smart to fail" instils a sense of competitiveness. Also, the masthead is in a simple white font, corresponding with the subheading "The Master". This conveys how it cares about the famous wealthy person on the magazine rather than the aesthetic of the magazine.
Text Two: Forbes website
On this website, it gives updates on recent business-related news and politics. It shows statistics which gives it that professional and serious tone. It gives options to read about things like money, innovation, lifestyles and billionaires. It represents rich and Wealthy people as very important and valued.
Comments