Glamour is an online women's magazine published by Condé Nast Publications. This company's media brands attract more than 72 million consumers in print, 394 million in digital and 454 million across social platforms. These include ones like Vogue, The New Yorker, GQ, Glamour, Architectural Digest, Vanity Fair and Bon Appétit. Glamour is the source for what matters to women now, from outfit ideas and makeup tutorials to celebrity news and politics. Glamour pioneered the “handbag size” format, with the tagline "fits in your life as well as your handbag". Each September, the magazine held “National Glamour Week”, when it featured extra coupons and competitions. In 2016, Glamour UK launched the Glamour Beauty Festival, on a new off-page beauty event featuring demonstrations, treatments and speakers. The advertising director for Glamour is Grace Dawson, and the fashion Assistant is Kerryn Grady. The products advertised are all premium brands like Dior, Yves Saint Laurent, DKNY and many more. The number of pages used in the magazine to advertise products are much larger than the number of pages with editorial content.
Text One: Cover magazine
The genre of this magazine is beauty and fashion and it follows the conventions from this genre. The first convention it follows is the glamourous famous actor. The famous actor on this front cover is Jennifer Lopez (JLO). She represents a very stylish and eye-catching person to look at and admire. This is done by the perfect bright lighting and the edited airbrushed skin. This gives the reader someone to aspire to look like and motivate them.
The demographic profile for this magazine front cover would be females aged 20-30 with disposable income. This magazine also targets the "mainstreamers" from Young and Rubican's 4C's model. With the publication being well-known, the masthead is being obscured by the main image. This layering effect is a nice design feature which makes it aesthetically pleasing.
Text Two: Contents page
On this contents page it uses one large dominant image, this gives the reader a sense of one of the article the magazine features. The image relates to fashion, which is what the article is focusing on. Readers know by the image this is a fashion based magazine. The masthead uses bright green and yellow colours to make it stand out from the white background. The cover lines are separated, meaning it is easy for readers to find what page they want. The title of the articles are black and bold which makes them stand out. Using the shades of pink and green which goes well with the masthead and subheading, tells us clearly what the number of the page is. The heading next to the models head works as an action and enigma code as it makes the reader want to read on and see her story but they also question what's going to be "Emma's style secret".
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