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magazine research - Lauren / DANSK magazine

Updated: Jun 12, 2018

MAGAZINE ONE- DANSK


PUBLISHER: Dansk Media

GENRE: fashion and lifestyle

SETTINGS/LOCATIONS: plain backdrops which use minimalistic mise en scene, eg a yellow wall with a green chair in the centre of the frame.

REPRESENTATIONS: conventionally beautiful, yet the images always focus on the products and don't sexualise the models.

SOCIAL GROUPS: models are all in their early 20's; they all seem rather care-free and relaxed- suggesting that the magazine has a rather laid-back feel.

MEDIA LANGUAGE: the magazine always uses none-complementary colour palettes in order to make the clothing stand out; the photographer will either have the model on a dull background wearing bright clothes, or vice versa. There is not a lot of mise en scene in the shots (usually only one prop) therefore meaning attention is drawn to the clothing.

APPEALS: the magazine is rather niche and trendy, it showcases alternative types of clothing and it's minimalistic copy suggests that it doesn't have a lot of ideologies to enforce on it's audience juxtaposed to that of mainstream magazines.

THINGS TO BORROW: the use of colour




The magazine has 'monthly muses' who are typically female. These articles will explore the featured muse's style, ethos and fashion. This reflects how the target audience are aspirers and are female, as the magazine gives us a look into the lives of successful women. I could use this for my magazine due to the fact that I could play off the 'star power' of whoever I have on my front cover, therefore giving a hint of exclusivity to my magazine. The layout is fairly simple and easy to read, with the plain colour palette adding to this as it shows how the magazine chooses to focus on the person rather than superficial things.




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