Front Cover
'frankie' is an Australian based, bi-monthly lifestyle magazine that is independently published. It is mainly aimed at women, however also targets men. Their website states that it includes design, art, photography, fashion, travel, music, craft, interiors and real-life stories. It is clear to see from the front cover of this edition that this magazine is aimed at a more niche audience. In comparison to most other lifestyle magazines, 'frankie' has a very simplistic front cover, with just one image of an oil painting, the actual name of the magazine and a few words to sum up what is included. The fact that an oil painting has been used instead of a photograph is significant, because it reflects the conventions of the magazine- creative and artsy. This also reveals the ideologies of the magazine- shows how being creative and making things is seen as important to them- more so than celebrities. In Young and Rubicam's 4C's model, 'frankie' targets the reformer. Their qualities include social awareness, independent judgement and are anti-materialistic. This fits with 'frankie', for example the fact that the cover is so minimalistic reflects how the brand cares less about selling advertisements and getting money, but more about the content and the aesthetic of the magazine.
Double Page Spread
This double page spread is a recipe by Yasmin Newman- conventional of lifestyle magazines. However, the simplistic and minimalistic style of the double page spread reinforces the alternative style of the magazine, the page with the text is very plain with a white background. This signifies how the magazine feels that over the top, attention-grabbing pages are not needed to draw in their viewers, because the article speaks for itself and does not need it. Furthermore, the actual layout of the text is very structured and simple- reveals how
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