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Writer's pictureNick Saward

Mamma Mia! and John Lewis Christmas ad.

Updated: Oct 9, 2018

Mama Mia! is a musical written by a play writer Catherine Johnson, based on the songs of ABBA composed by Benny Anderson and Bjorn Ulvaeus, former members of the band. The title of the musical is taken from the groups 1975 chart-topper 'Mamma Mia' and the film was produced in 2008. The plot follows a young bride-to-be who invites three men to her upcoming wedding, each one with the possibility of being her father. Audiences loved the well-known, catchy songs which made it appealing to people who liked corny old- fashioned musicals. In 2009 Mama Mia was a nominee for the Golden Globes- Best Motion picture- comedy or musical.

The viewers of Mama Mia loved singing along to the ABBA hits, creating a positive atmosphere Mamma Mia! is an English musical featuring the music of a Swedish band, that was shot in Greece and has an Italian title. Defying borders and melding cultures, can’t get much more multicultural than that. It even has an Irishman in it! making it more appealing to an international audience.










John Lewis advert 2013:

The John Lewis Christmas advert is a television advertising campaign released by British department store chain John Lewis and Partners in the build-up to Christmas. John Lewis launched their first Christmas advert in 2007. It has since become something of an annual tradition in British popular culture, and one of the signals that the countdown to Christmas has begun in the UK. The adverts tend to attract widespread media coverage and acclaim upon their release.

The songs used in the advertising campaigns are generally covers of existing songs by popular artists. They have often reached high positions on the UK Singles Chart, and the original versions often receive a sales boost. Ellie Goulding, Gabrielle Aplin, Lily Allen, Aurora, Tom Odell and Vaults are among the artists whose music has appeared in a John Lewis Christmas advert.

The heart warming story of the bear and the hear played on all out heart strings. Set to a cover of Keane's "Somewhere Only We Know" by British singer Lily Allen, the 2013 campaign featured an array of woodland animals in a classical Disney style and setting. The full advert lasted 2 minutes, and was made with 2D Animation. It told the story of a bear hibernating before Christmas, before being persuaded to wake up by the titular hare to see Christmas in all its splendour. The accompanying music quickly rose to the top of the UK Singles Chart, doing so twice more in later weeks. A portion of the song's sales earnings were donated to proceeds Save the Children's Philippine Typhoon Appeal campaign.

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