Match Magazine Research

Match Magazine is your go-to destination for all things football! Whether you're a die-hard fan, an aspiring player, or simply curious about the beautiful game, Match Magazine delivers unparalleled coverage, insights, and excitement that will keep you hooked from kickoff to final whistle. The magazine allows readers to experience the thrill of top-notch match analyses, player profiles, and exclusive interviews with their favorite football stars. From the biggest leagues to local competitions, Match Magazine provides comprehensive coverage that caters to fans of all levels. Get the inside scoop on the latest transfers, tactical strategies, and game-changing moments that shape the dynamic landscape of global football. But Match Magazine isn't just about the action on the pitch – it's a lifestyle, the vibrant football culture through fashion highlights, fan features, and behind-the-scenes glimpses into iconic stadiums. Match magazine aims to target football fans, who would fit into the mainstreamer of the 4C’s model, due to the trust in the brand that is Match.

This cover of Match magazine was made in the 1990s and feels very typical of sports and football magazines produced at that time. Whether it be due to the stars on the front cover such as David Beckham and Michael Owen, who are both some of the biggest English football stars in the 90s. The cover relies on flashy headlines such as “Who Earns The Most?” and “Exclusive Interview With United’s Biggest Star!”, which both may intrigue football fans at the time, to learn more about their favorite players of the 90s. The cover is plastered with many references to David Beckham, such the large picture which takes up the majority of the front cover, or the large writing over the middle of the cover “BECKHAM” would draw attention from fans and make them want to buy and read the magazine so they could be more like the biggest football star at that time.

In contrast, this match magazine is a lot more recent, covering information ahead of the 2023/2024 premier league season. Similarly, this cover again relies on stars to draw in readers such as new signees Declan Rice and Sandro Tonali, as well as Erling Haaland who was the biggest star of Manchester City’s treble-winning side. Again, Match relies on player interviews to draw attention from readers, with the tagline at the bottom saying “Kovacic Interview”, to develop a better understanding of the new Manchester City signing. Furthermore, the use of giveaways and quizzes in the tagline would intrigue viewers to buy the magazine.