This Erste advert focuses on a theme of loneliness and bullying. This advert is animated rather than using celebrities. This has been done because most audiences have a strong emotion when it comes to animals - usually people are more upset when something happens to an animal in a film/show rather than the humans. Furthermore, the animation gains the interest of a younger audience.
The themes in this advert can be relatable to some younger audiences as they could experience bullying or a feeling of loneliness. The hedgehog is shown gazing sadly outside the bus window which can evoke emotions from the audience. As this forms a connection with the audience, the actual products they sell will benefit because they will be associated with the advert. This shows how having an animated story line rather than a celebrity is more beneficial to a business as it widens the target audience (not everyone will know who the celebrity is, but they will most likely know what a hedgehog is). An audience will be more actively involved with this advert because they may log in to social media to talk about the story. Whereas, an advert showcasing just products is more likely to be dismissed by the audience as it is very conventional.
Also, this advert has a happy ending which pleases everyone. The audience will be heart warmed by the rest of the hedgehogs class coming together to think of a meaningful Christmas present. I believe this is more effective in selling their brand because it is memorable to an audience of any age.
This advert still has the same ideologies as most Christmas adverts because companies tend to create a memorable story line so people will look forward to their advert the next year (for example, John Lewis).
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