Men's health magazine is a popular lifestyle magazine that's main focus is male health and fitness but also wants to motivate men to look a certain way. This would mean that this magazine would coincide with the "Aspirer" audience type from Young & Rubicans 4C's because they will aspire to look this certain way. However as Men's Health is a household name it may also link with the "Mainstreamer" audience type.
Text 1 : Magazine cover
The cover of these Men's Health magazines are very similar because they all have a Male model central of the cover and different stories that feature inside the magazine which is why the magazine is very popular because people can recognise the repetitive nature of the cover. However this specific edition is different because it features a model with an amputated leg and half an arm which can create the idea that everyone can achieve this perfect body no matter what "disadvantages" they have which could be why they have incorporated this model in this edition
Text 2: Video from Men's Health YouTube channel
The men's health YouTube channel gives the audience an insight into the models and other celebrities lifestyles in an audio visual style which. There are different categories featured on the channel for example "Gym & Fridge" which is the category of the video shown above
The use of the comedian/ actor Kevin Hart could be to give some personality to the magazine company because he delivers this interview with many different jokes and he is also a familiar face for alot of people which may give people motivation because they have seen all of things he does and is still able to workout and have a good lifestyle.
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