Boygenius is an indie rock supergroup consisting of three solo artists, Lucy Darcus, Julien Baker and Phoebe Bridgers. They have a mix of music consisting of indie rock, alt rock, emo and folk music. They equally collaborate vocally together and are known for being close friends in real life. They have a very minimalistic and authentic feel to their music, focusing on raw emotions. They are also known for being very feminist and strong independent women of the music industry. The audience of Boygenius is mainly gen-z who are drawn to the raw feel of their music, and their popularity through social media platforms like Tiktok. They are currently signed with interscope records who are a major label under universal music group.
Not strong enough's music video is a really good representation of how the Boygenius members value their friendship and raw authenticity as part of their bands ethos. The artists visuals in the video almost completely juxtapose the song. 'Not strong enough' is a deep raw emotional song with stunning vocals from the three, however in the music video the viewer accompanies the band on a day out going to a arcade, theme park, and mini-golf. This suggests a literal journey they go through as well as a metaphorical journey. The search for understanding within the song versus the friendship and connection in the video is a beautiful juxtaposition of inner thoughts vs outside reality. The music video speeds up towards the bridge as the music gets more fast paced and intense showing the link between them. The bright colour palette brings a sense of calm and happiness to the intense lyrics, a sort of bittersweet vibe.
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Boygenius’ website home page is a very simplistic but likeable design capturing their aesthetic perfectly. The surrounding colour palette is a black background, with a nice beige/tan colour for the writing. The name “Boygenius” is written in a casual, almost handwritten style, which reflects their down-to-earth, authentic brand identity. And in the centre is the cover art for their most recent album ‘ the record ‘. The cover art is typical of all Boygenius cover art, has an element which represents each of them and in this case it is their hands reaching upwards in front of a green blue sky. The website page for their shop is laid out similar, featuring t-shirts, a tote bag, and all albums available on vinyl and cd as well as a limited edition Boygenius guitar. The website overall is very classy, simplistic and minimalistic, showing the band do not need to be flashy nor dramatic to show their talent/how good they are.
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