Lana Del Rey is an American singer songwriter and record producer known for her atmospheric persona and very unique style. She combines genres of indie pop, dream pop and baroque pop. She has quite a nostalgic and melancholic vibe to her music, influenced by 1950’s and 60’s tunes. She has a focus on glamour and old Hollywood, key aspects of her brand identity. She is often linked to styles such a coquette and retro. Her songs often include stories of romance and sadness based in America. Her fanbase includes mainly young adults who love the themes and emotions of her music as well as her blend of vintage and modern. Lana Del Rey is signed to Interscope records, among many other big names such as Elton john, Billie Eilish, Stormzy, Olivia Rodrigo, The Rolling Stones and BlackPink. They are a major label under universal music group.
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Lana Del Reys branding stands out perfectly in this image, absolutely radiating the retro aesthetic. The use of iconography like big Ben and and the Eiffel tower is so clever and good at conveying meaning. The old school comic ‘BANG!’ effect which is usually accompanied by some onomatopoeia is instead used to emphasise ‘Lana Del Rey’ as if she herself is the onomatopoeic sound, emphasising her impact as an artist. The poster has a charming almost homemade sense to it further emphasising Del Rey's nostalgic aesthetic. Her inclusion of the landmarks is appealing to the European fans as she conveys and understanding of those city's histories and appreciates them. The muted colour palette further adds to the older feel, almost as if the tour poster has been worn down overtime and the colour is less pigmented than before.
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The video games music video is this unique, vintage, home video, found footage, performance mixed movement of so many different aspects blended perfectly. The found footage aspect of the video makes it feel like it isn't fully hers, and the parts that do actually Lana Del Rey seem as if they were filmed on an early Iphone or 2000’s camera, poor quality. And furthermore, Del Rey herself is usually just stood in normal clothes near a wall when she lipsyncing, the lack of anything at all makes one question if it could even be called a performance based music video. Del Rey is filmed at a medium-close up or close up angle the majority of the time, almost making her seem vulnerable as we are in her space, The video does not fail to put forward a level of authenticity and raw-ness. The use of slow motion and filter within the video does put forward a sense of old Hollywood, and romanticises the past. On the subject of Hollywood the video also puts forward plenty of intertextuality, such as clips from classic films, American iconography and videos of paparazzi, all staples of Lana Del Rey's branding.
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