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Writer's picturePatrick McBride

Music Video Research - Tessa Violet

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Tessa Violet Williams, better known as Tessa Violet , is an American video blogger and singer-songwriter best known for her YouTube channel.


Music Video - Crush

The music video conforms to several conventions of the performance genre of music video. It features Lip syncing, Dancing  and the use of MCU and extreme close ups. additionally the narrative of the video is simplistic taking place in only one location of the supermarket and is about a girl having a crush on a guy.



The artist is represented as being shown to have a sense of humour, this is shown through her body language and the way in which she fake giggles into the camera furthermore this is shown in the artist's slight eccentric dress sense showing her own out of the box ideals that she conforms to. Additionally there is the possibility of slight start of exploration to the expectation of what women are expected to be like whilst they have a crush on someone and the use of replaying minor clips and rewinding movements could infer that it's a thing that the modern woman is expected to go through time and time again.

The video also use a variety of media language such as :

  • Wide shot 

  • Close up 

  • Editing on the beat 

  • Extreme close ups 

  • Extreme wide shots 

  • Action codes 

  • Enigma codes 

  • Symbol codes 

  • Intertextual references

This video is more applying to a mainstream audience as defined by Rubican's 4c's due to its simplicity and conforming to convention. However the exploration of expectations of women could be applying to a subsidiary audience of the explorer.

magazine - billboard

The magazine article mainly serves to promote the new song giving a commentary of what was good about he video and what works well and why the journalist believes that these things work they also go into the artist background and then promote the artist's new album. This could be applying to an aspirer audience as it is informative and the audience member is using the article's to inform themselves and possibly to keep up to date and then socially interact.

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