Netflix was founded in 1997 and started off as a rental site and is now a monthly subscription-based streaming service that allows members to watch unlimited TV and film content without advertisements and also download these TV shows and films to watch. They stream their content via an internet connection.
They offer different payment plans to suit their customers which means people can stream on more than one device at a time or just one if they just want to pay for it for just their entertainment.
One of their main aims is to entertain their customers, this is definitely reflected in the variety of genres they have available for people to watch on the site as well as regularly adding different shows to keep the audience entertained so they have something new to watch constantly. They want to give viewers access to the best quality shows which is possible through having a 4K setting if you pay for it.
They have reached over 190 countries and have over 220 million subscribers now worldwide showing just how much the company has grown surpassing their competition and gaining a lot of control in a market like this. By being innovative and investing in Netflix originals such as Bridgerton whilst also putting some of the most popular shows and films on there, the company has encouraged more and more people to subscribe.
The high quality and investments in these shows have made them very popular and talked about loads so this would appeal to people and make them want to subscribe to watch the popular shows. Social interaction could be another reason other than entertainment for consuming this media so this would appeal to people.
Curran and Seaton argue that media companies are driven by profit and power and that a reduction in companies can lead to a reduction of content and instead more diversity leads to more diversity in ideas, representations and alternative content.
Curran and Seaton's theory can be argued to be true for this company as Netflix charges consumers different prices to, for example, view their shows in 4K and as one of their main goals is to provide high quality shows for everyone this may be a reason to argue that this is true and perhaps they are driven by profit and power and will ask for people to pay more to gain that and aren't really focused on the consumers experience and instead just wants their money. However, on the other hand it seems like Netflix uses their profits to invest in programmes and as they take the time and effort to promote not only their own original shows but from other companies too shows that they aren't just driven by profit and power as they are somewhat supporting other companies, this also could challenge this theory as the selection on Netflix is very diverse so even though it is a company by itself the content available is very large and varied giving the audience a lot of choice.
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