OLIVIA RODRIGO - Music Marketing

Olivia Rodrigo is signed to Geffen Records, which is part of Universal Music Group. She became popular after her debut single “drivers license” and her album SOUR, which helped her connect with a Gen Z audience. Her music is mostly pop rock and indie pop, and she often writes about teenage emotions and heartbreak,

music video for “good 4 u” and her official website.

Website : https://www.oliviarodrigo.com/music/

The video shows Olivia in a high school setting, wearing a cheerleader outfit and acting angry after a breakup, which hints at Olivia Rodrigo’s teenage audience who may relate to some lyrics of visuals. Also, the website uses bold colours, handwritten fonts, and scrapbook-style images, which match the themes of her album and appeal to younger fans.

In the “good 4 u” video, there’s a clear story about someone pretending to be okay after a breakup but actually feeling hurt and angry. Olivia’s expressions and actions show this clearly. The video ends with her setting a room on fire, which adds drama and shows how intense her emotions are. The setting of the school and bedroom helps make the story feel familiar and relatable to teenagers.

Olivia is shown as confident but emotional. She doesn’t hide her feelings, and that’s part of her appeal. Her style is casual but also modern, with outfits that look like something her fans might wear. She represents teenage girls who are figuring things out and dealing with relationships and self-expression.

Her music and videos speak to Gen Z because they’re honest and relatable. She uses simple but strong visuals, like close-up shots and fast editing, to match the energy of her songs. The lighting is bright in some scenes and darker in others, depending on the mood. Her website also reflects her personality, with playful designs and links to her music and merch.

One thing I could borrow from Olivia’s music video is the close up shots and emotional facial expressions to connect to a Gen Z audience