Elle magazine went under fire for treating one of 4 actresses differently and unfairly. Actress Gabourey Sidibe was picked along with three other women- Megan Fox, Lauren Conrad and Amanda Seyfried for one of the four covers Elle published on October 26th 2010 for their 25th anniversary. Viewers of this magazine stated Elle treated Gabourey SIdibe the 'plus sized' actress differently because they had used a picture of only her head and shoulders while the other actresses had their pictures from the hips up. Another reason for the magazine to go under fire was because critics complained that the only African-American actress of the four, has had her skin lightened in the photo. In a website that covers the industry, Matthew Fleischer wrote "Gabby is actually several shades darker than she is pictured in Elle. Photoshopping is quite common in magazines, but when they chose to lighten a dark skinned black woman, it is racist no matter what the original intent was." Elle denied all allegations made and stated that she appears lighter due to the lighting. However, while they did deny the rumours we know that it's not the first time a cosmetic companies have been under fire for reportedly lightening skin tones of people in the poc community.
Since the black lives matter campaigns many advertisement companies and media products stood along with the campaign,
More poc role models were brought into the media scene. Cosmopolitan interviewed Keke Palmer as she spoke about her experiences at the BLM protests in LA. She went viral during the protests, it was a video of her urging members of the national guard to march alongside the protesters and them instead kneeling to display solidarity, she had also given a 2 minute long speech at the protests. Cosmopolitan used this beautiful role model on their magazine to show they're standing with the BLM campaign.