The 1975's leading singer, Matty Healy, is said to be one of the most experimental performers of this generation, now take that in a good way or a bad way. From since he rose to fame in 2013, with his self-titled debut album, there has been continuous talk in the media about him and his 'actions'.
The lead single on their second studio recorded album (I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It), Love Me, gives us a clear representation of who the 1975 are and where they believe they stand within the media. From the lyrics in the song, to the actual music video, it's a full attack on modern day pop-culture. The video includes a plethora of celebrity cardboard cutouts alongside Healy prancing around them topless with leather pants on. Lyrically, the song criticises celebrities with excessively big egos, who are more self-aware and are trying to construct personas that gain them success, therefore creating a full circle moment of the message they're saying that is the downfall of success. The song and music video represent the band, specifically Matty Healy, as people who would not describe themselves as 'pop artists', despite their music going mainstream.
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