SABRINA CARPENTER

Sabrina Carpenter started out as an actress on Disney Channel, starring in Girl Meets World, which ran from 2014 to 2017. While acting, she also began releasing music, starting with her debut album Eyes Wide Open. Over time, she moved away from her Disney image and rebranded herself as a confident, pop artist. Her recent success has come from embracing humour, and Hollywood-inspired visuals, especially during her Short n’ Sweet and Man’s Best Friend album eras.

She signed to Island Records and began working with top producers like Jack Antonoff and Julian Bunetta. Her single “Espresso” became a viral hit in 2024, known for its catchy and playful lyrics. It was followed by “Please Please Please,” which continued the story from the previous video, showing her getting arrested and then navigating a chaotic relationship. These videos helped build a narrative around her music and made her stand out as a pop artist with a strong visual identity.

I looked at her music video for “Manchild” and her official website. https://www.sabrinacarpenter.com

The video is set in a surreal version of the American West, where Sabrina hitchhikes from one ridiculous relationship to another. Each man she meets is immature or useless—one washes his face with gasoline, another paints only her hand. There’s a squirrel smoking a cigarette and a chicken wearing a police hat, which adds to the ridiculousness of it. These scenes show how exhausting it can be to deal with immature partners. Sabrina doesn’t fight back violently, she just keeps moving on, showing that she’s done trying to fix people who won’t grow up.

The video uses bright colours, vintage outfits, and chaotic editing to match the song’s energy. It’s funny but also meaningful, showing how women often put in all the effort in relationships. Sabrina’s character is self-aware, she knows she’s stuck in a cycle but can’t seem to break it. The video ends with her getting into another car, suggesting the pattern is starting again.

Her website is bold and playful, with glittery fonts and pastel colours. It promotes her Man’s Best Friend album and includes links to merch, tour dates, and her short film. The merch includes cheeky slogans like “I heart sluts” and “Jesus was a carpenter,” which match her sense of humor. The site also has a section for fans to sign up for updates and a page that highlights her collaborations with brands like Redken and Dunkin’.

The homepage feels like a mix of chaos and glamour , just like her music. It’s well-designed but full of personality, with stars, hearts, and vintage-style photos. Sabrina’s fans feel connected to her because she’s funny, stylish, and doesn’t take herself too seriously. She calls her fans “Carpenters,” which helps build a sense of community.

One thing I could borrow from Sabrina is how she uses humor and storytelling to make her music videos more than just visuals. She creates a whole world around her songs, using fashion, acting, and satire to express her ideas. Her website also shows how branding can be fun and personal, not just about selling products.