Semiotics: Roland Barthes (Media Language)

Roland Barthes' theory of semiotics is the idea that texts communicate their meanings through a process of signification. The idea that signs can function at the level of denotation- the literal or straightforward meaning of the sign, but also at the level of connotation- the meaning associated with or suggested by the sign. That constructed meanings can come to seem self-evident through a process of naturalisation.

Barthes Codes are: Action codes

Enigma codes

Semantic codes

Symbolic codes

Referential codes