Tate McRae - Music Marketing

Tate McRae first gained attention by posting original songs and dance videos online, quickly building a dedicated fanbase with her raw, emotional performances. She became known for her ability to combine heartfelt lyrics with powerful vocal delivery, often exploring themes of heartbreak, self-doubt, and growing up. She first introduced herself as a relatable voice for young audiences, especially teenagers navigating the complexities of relationships and identity.

Recently, Tate released her latest project, continuing to solidify her reputation as a versatile artist who blends pop, R&B, and contemporary balladry. Her live performances, including festival appearances and headline tours, showcase her ability to convey deep emotion while maintaining striking stage presence. Experiencing Tate perform live is unforgettable: she moves seamlessly between vulnerability and strength, turning personal struggles into compelling storytelling. In doing so, she stages her own journey as an artist: the debut, rise to prominence, grappling with fame and personal growth, and ultimate expression of identity, proving herself as both a relatable role model and a fearless creator.

I'm inspired by McRae's single "It's ok I'm ok" with owning self-confidence, the music video has inspired me in terms of confidence and owning my emotions. The way she navigates heartbreak with honesty and strength shows that it’s possible to be vulnerable while still maintaining power over your own narrative. Watching her express pain, frustration, and eventual acceptance reminded me that acknowledging your feelings is not a weakness, it's a form of self-respect.