In the media today we are bombarded with high price brands that are often used by celebrities. The increase of social media use has also lead to an increase in advertisements as all platforms are now used to advertisers. A wide range of people starting with, social media influencers to actors to artists and so on are all part of the increase in advertising.
Often brands will partner up with individuals, as a result paying them to promote their products through their platform. However, well known individuals on social media can promote products accidentally, for example ahem they post images in brands it is promoting g the brand and urging viewers to consume the same product.
Some companies in the media are beginning to use brand relevance, which measures a customer’s preference to a brand, as a way to measure the success of a brand. The assumption is that a brand’s relevance affects the buying decision. Therefore when brands are more relevant, customers are willing to accept a higher price for the brand named product or to be more loyal to their preferred brand. Brand relevance attempts to measure the influence the brand has on the customers’ buying decision. It is only a viable measure if brands are important in the decision and buying processes.
It is clear that society are becoming slaves to branded culture, this can be both a good and a bad thing. People have more platforms to advertise their products, which can result in an increase in entrepreneur. However, it can also it can also result in psychological damage.
Comentários