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Attitude Rep: Celebrities

Updated: Apr 26

Attitude places celebrities on their stereotypical pedestal as they're used and abused in a way to allow their comments and views to push Attitude's ideologies, in this image, despite the article being focused on the magazine itself they focus mainly on what celebrities are in it. Many stories surrounding current issues Attitude would be concerned with are also featured through celebs such as JK Rowling.

It is interesting to know that when representing celebrities Attitude does it in a way of either celebrating them or showing distain for them. With this ideology it is clear certain celebrities or stories surrounding them will be focused on. here, Lorraine is featured in 2 articles around the same story, as though to yet again place her on that pedestal for agreeing with an Attitude ideology.

However, in certain cases the representation of a celebrity in a story will be purely done by the audience's response as the story is posed in a way to allow the celebrity to represent themselves such as this article around JoJo Siwa as this article tells the reader what its about and then purely lets JoJo's own words do the talking for the story.

Whilst Attitude clearly tries to represent LGBT issues in all of their articles, some don't. Take this example as it shows another stereotype of celebrity culture, gossip/drama the title is posed as though Love is attacking Madonna in order to get clicks and reads, but in matter of fact its purely an opinion with other celebrities sprinkled in such as Beyonce.

If we were to look at Attitude based on Stuart Hall's idea of a shared conceptual roadmap we would find it in the culture section, it is easy to see how the basic roadmap of LGB+ as the main representation through celebrities as film, music and literature are all posed in the culture section. The language use of culture is used commonly in modern day media to show issues and groups of people, such as "cancel culture" or "queer culture" thus being commonly recognised through this shared conceptual roadmap.

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