Attitude magazine is a British LGBTQ+ lifestyle magazine that highlights stories on the LGBTQ+ community and the issues they face across the world. One of Attitudes main representations is the LGBTQ+ community because that's who is targeted. They are represented as a loving and accepting community, who come together to celebrate who they are. For example, in an article showcasing the train cancellation during Brighton Pride, the image used is a photo of people in the street carrying the LGBTQ+ flag, which huge crowds surround them in celebration. This shows that although there was a negative within the situation (the trains being cancelled, potentially stopping people from being able to get to Brighton Pride) people are still coming together to celebrate each other. This combined with the headline stating "Organisers call on people to 'stand up and support the city'...." shows that there is support out there, whether its from the LGBTQ+ community or from allies.
Attitude have used the quote "Stand up for our community" in bold letters within the article, suggesting they are taking the side with the community, but also reinforcing the idea that the audience for Attitude may be from the LGBTQ+ community themselves.
Stuart Hall's idea of a shared conceptual roadmap is present here, as we see the website include images of pride flags, with the rainbow. This is a shared understanding not just with people within the community, but also people outside of it. When we see a rainbow, we associate it with the LGBTQ+ community, reinforcing that major representation of people who are LGBTQ+ coming together as a unity, celebrating who they are. For example, on the homepage we see an article on the 2024 PEUGEOT Attitude Pride Awards, the use of the LGBTQ+ flag colours and the use of language used like the word "pride" are all examples of a shared conceptual roadmap, where people instantly understand what the article is going to be on, and who its going to represent, in this case, the LGBTQ+ community. Additionally, the use of certain celebrities on their articles are shared conceptual roadmaps, as a lot of them are a part of the LGBTQ+ community and are considered gay icons, Loreen, Johnathan Bailey, Ncuti Gatwa, Billie Eilish, etc. People who see these people on articles have an understanding of them being a part of the community and will know what the article is representing.
