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Katie Thompson

Audience Appeals Katy perry Just eat + Pinterest


Katy perry's just eat advert contains a showcase of various food items that can be ordered as well as a catchy song in classic katy perry style. The target audience for this advertisement would fit neatly into two of Young and Rubicam 4C’s. The first being mainstream, the more obvious choice. Katy perry is a widely known and well-liked singer and celebrity, and just eat has such a wide variety of foods or drinks you can order that it would appeal to most people, therefore it appeals very well to those withing the mainstream category. Another personality type it could fit with is the aspirer, as previously stated, katy perry is well known and liked, therefore her presence in the brand instantly sets it ore trendy and drags the attention of those who respond to what others perceive as superficial, and therefore they will consider purchase to ‘fit in’ with others. Lines of appeal can also be used to determine the target audience, for this advertisememnt one would be need for affiliation, the need to belong and relate to others who use just eat. Another could be need for aesthetic sensations, as katy perry’s advert uses multiple themes and costumes during her advert that are aesthetically pleasing and relate to the product.



Pinterest's "don't don't yourself" ad campaign launched in 2022 to bring awareness to that 'jumped up office manager in our subconscious' who has made us think 'you owe it to everyone to look busy'. It has that very minimalistic, aesthetic yet interesting usual theme associated with Pinterest, which it prides itself on. The target audience for this advertisement could be the explorer, those of us who are looking for something new and unique, less stereotypical, louder, and freer, challenging said stereotypes. Another, controversial 4c’s category I think could be catered to is the struggler. This is a campaign about living more and brighter, and strugglers struggle with living a life worth living. This campaign appeals to them in the sense that it is reaching out to them to say they can be more than just strugglers, they can be greater, and that is a unique but well worked strategy to have. This advert also caters well to many lines of appeal, the first and arguably most prominent being need to achieve. The advertisement gives us this sense that we can become greater and achieve these creative and unique goals we never thought we could. Another could be need for escape. Pinterest is known for its aesthetics, and feels like it transports you somewhere else, with this campaign in mind the need for escape could be to escape the common world, this 9-5 daily boring way of life most of us have

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