Daily Mirror Research

The Daily Mirror is a British national daily tabloid newspaper. It was founded in 1903 and has a daily print calculation of 716,923, as recorded in December 2016. In the following year the calculation dropped to 587,803. It has a Sunday paper named the Sunday Mirror. It is different to other major British tabloids, such as The Sun and the Daily Mail as it has no separate Scottish edition.

The Daily Mirror was launched on 2 November 1903, but was not an immediate success. Because of this, Harmsworth decided to turn it into a pictorial paper, and then fired all of the paper's female journalists. The Daily Illustrated Mirror ran from 26 January to 27 April 1904, which included up to 150 issues.

The paper was originally targeted the middle- class reader, nut was changed into a working- class aper after 1934 in order to reach a larger audience. The Mirror has a number of owners, such as Alfred Harmsworth, who then sold the paper to his brother, Harold Harmsworth in 1913.

During the mid 1960's, daily sales of the paper exceeded 5 million copies. This is a record which has never been achieved before by any other daily British newspaper since (excluding non-Sunday papers).

After the death of Robert Maxwell (the owner of the paper between 1984 and 1991), the paper went through a period of crisis, which lead to them merging with regional newspaper group Trinity in 1999 to for Trinity Mirror.

During the 1930s, the paper was sympathetic towards Oswald Mosley and the British Union of Fascists. Following this, the paper consistently supported the Labour Party since the 1945 general election.