Delayed Gratification is the world's first 'slow journalism' magazine, each issue revisiting events that have occurred over the past three months to see what happened, 'after the dust settled and the news agenda moved on'. Each issue retails for £12 and it is an independently published magazine. This magazine appeals to the reformer, because they believe in value for time and the concept of slow journalism will appeal to them. Delayed Gratification breaks the conventions of typical mainstream newspapers or news reports, which use sensationalism of headlines and fast stories to appeal to readers. However, this magazine does not rely on these techniques and instead believes that their high quality news and journalism is enough of an appeal to their reformer target audience- free of gimmicks.
The front cover of this issue is unconventional, as it uses a digitally produced image rather than a photograph, containing block, greyscale tones and sections of red. This ties in with the title and logo, which is also black and red. Furthermore, the typography of the title reflects the tone of the magazine. It is plain and simple- connoting that the stories in the magazine will say it how it is and that they take journalism seriously. However, the front page as a whole gives no hint as to what will be inside the actual magazine. Delayed Gratification opts for a more abstract and stylistic cover, which appeals to the reformer because of the artistic style, which appeals to a more niche audience.
Moreover, this magazine goes against the ideas of David Hesmondhalgh, who believes that companies limit their ideas and stick to conventions, to minimise risk and maximise audiences.
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