Discover Britain is a travel and tourism magazine published by the Chelsea magazine company. The main readers of this magazine will be an "Explorer" from young and Rubicon's 4Cs model. Their core need in life is discovery so they will want to visit all these places if they are British or foreign they will want to discover what Britain has to offer. However a "Reformer" may also be interested in this type of magazine because they are the least materialistic of the seven groups which means they may be more interested in the history and authenticity that the magazine focuses on. They also may want to be enlightened on the history of the country
TEXT 1 MAGAZINE COVER
The masthead for "Discover Britain" always appears along the top of the which means it is easily recognisable to the audience so they will be able to know that it is the same magazine. The use of the serif font in the masthead gives it a more formal aspect which could also mean that people may trust it more. The magazine cover shown above the conventions of the travel and tourism can be shown firstly from the name of the magazine "Discover Britain" shows that it is trying to get the readers to visit all these different places in Britain. The location in the background features one of the places that are featured on the front page. There is also a [art of the magazine that features social interaction(uses and gratification model) because at the bottom it says "Win a holiday to Cornwall". The use of different places and events is a good thing to implement in travel and tourism magazines because it could give people urgency to visit as they have to arrive at a specific time for example "tall ships regatta".
TEXT 2 MAGAZINE WEBSITE
This websites use of the competition hyperlink along the top is a good way of getting viewers to this magazines websites because people can interact with the website. The website also includes alot of photos to make the website seem more appealing to the audience
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